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Punk princess Avril Lavigne is (surprise!) the latest celeb to launch a fragrance. It's called Black Star -- a new Procter & Gamble perfume targeting tweens and teens, reports WWD .
Debuting this fall, this songstress' scent -- packaged in her fave black and pink colors -- will come in four sizes, the smallest (15 ml) retailing for $22. Everything from its name to the studded ring around the bottle's neck has a personal significance to Lavigne. "I wanted to make sure it was really me -- me in a bottle."
Featuring notes of pink hibiscus, black plum and dark chocolate, this "fresh" and "edgy" scent will have an ancillary line of shower gels, body lotion and deodorant. It's expected to generate $50 mil in sales -- nothing to sneeze at!
Source : Luxaholics |
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